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In need of actionable insights?

Market Intelligence

Always up-to-date with your market!

Ready to outsmart the competition through an excellent understanding of your business environment?
Hammer provides you with state-of-the-art market intelligence and predictive insights on a continuous basis. Our intel is highly valued since it supports business critical decisions:

  • strategic & business planning
  • geo-selection & market entries
  • commercial due diligence
  • pricing & sourcing strategies
  • predictive modeling
  • product development
  • distributor selection

Hammer provides you with fact-based insights on defining trends, competitor moves and business opportunities. If we cannot find it, it’s probably not there!

How we
support you?

Services

Market Map

Hammer supports decision-making by conducting event-driven market research.
Are you interested in growing your business with high quality market intelligence?
Read more

Market Monitor

With a subscription on the Market Monitor, Hammer is your partner in market intelligence. Are you interested in a competent team of experts with lower costs than an FTE?
Read more

Brand Monitor

The Brand Monitor provides actionable in-depth insights into the usage of your brands and products. Are you interested in direct access to the perceptions of your customers?
Read more

Why Hammer?

Strenghts

We know

We are inquisitive, persistent and practical. We have a strong methodological background in market research and market intelligence. To answer your questions we know what data is needed, where to find it and how to uncover it.

We are masters at collecting key data

With our software tools, we continuously monitor market developments. If necessary, we will generate the basic data points by data modeling or interviewing industry experts. We find what others can not.

We translate our findings in crystal clear analyses and insights. Presented to you with use of easy to understand infographics. Made available online in dashboards and regular reports.

We work with the best people

We only work with the best people in market research, business analysis and information technologies.
Our key focus area's are: Agri & Food, Pharma, Chemicals, Health, Energy and ICT.

Why Hammer: 

  • Total client commitment and a passion for winning
  • We provide clear and understandable insights
  • Demonstrated skills and experience

Get further together?

Team

Kees Kuiper

Communicatie
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Jaap van Straten

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Egbert Philips

Directeur
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Patrick Ster

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Grow your knowledge?

Blog

Why do B2B companies struggle to find Market Intelligence?

For companies active in a B2B environment, their markets often can feel like a massive black box filled with blind spots.
Read more

Five fundamental topics in Commercial Due Diligence

Acquiring a business is complex and challenging. A solid CDD process is necessary in order to support a buying decision.
Read more

Is Artificial Intelligence shaping the future of Market Intelligence?

In the next years, the true value of AI and other technological developments for the market intelligence field will be shown.
Read more

For whom?

Clients

References
‍‍‍

Bayer Animal Health
"The Hammer Brand Monitor provides us with a goldmine of valuable information about the position of our products in the market and how the product is used by our clients.”
Rinse Jan Boersma, Global Marketing Director Dairy Cattle
Elbuco
“Hammer helps us gain insights regarding the market, our position and the opportunities that exist. Hammer does not shy away from asking critical questions. This keeps you sharp and makes you think so that you can excel. It is also a moment to stand still and oversee the issues of the day.”
Anne Bouk Swildens, Marketing Director
Ordrestyring
''As a Danish company considering entering the Dutch market, we need thorough market intelligence research to help us guide our decisions. We chose Hammer Market Intelligence as our partner for this assignment, and we have not been disappointed. Egbert and his team have been very flexible, constructive and thorough in both their work and their approach to the job in general. They have met all timelines and are a good partner for us to make the right market decisions. We will continue to work with Hammer, as well as give them our best recommendations.''
Mikkel Leffers Svendstrup, Head of Partnerships
Rhein Invest
“Hammer assisted Rhein Invest with the commercial due diligence for the acquisition of Welgro. They provided valuable insights by performing a market review of several key countries combined with an analysis of the competitive playing field. We were very pleased with Hammer's collaboration and their comprehensive analysis which ultimately helped form the new sales strategy for Welgro.”
Maurits van Driem, Investment Manager
Syswin Solutions
“For our innovative IoT solution for agriculture (SysAgria), Hammer assessed the market attractiveness in a number of markets, both in- and outside Europe. The study substantiates the feasibility of market opportunities for our product, based on market size, growth, and our ability to compete in selected geo markets. Hammer guided us in making strategic decisions about geo expansion. Despite the geographical distance between Hammer and Syswin, regular updates and discussions ensured that we stayed updated and had coordination throughout the whole project.”
Rosemari Kiss, Managing Director

Our work?

Cases

Projects

Brand Monitor

A leading healthcare multinational asked us to understand how their own and key competitor brands are used, perceived and recognized by end-users across several Western-European countries.

Challenge

Our client wanted to gain insights on the awareness and penetration of their brands, in order to support strategic marketing decisions within the highly competitive international healthcare market.

Impact

Due to an extensive survey and customized analysis our client was able to make marketing adjustments based on actionable in-depth insights. Our client also got a better understanding of the strengths and weaknesses of key competitor brands: this helped our client in their own market positioning.

Geo expansion

In order to support their international business expansion, a major dairy and milk powder producer wanted to gain insight into the attractiveness of their products and their ability to compete in new geographical markets outside Europe.  

Challenge

Our client asked for extensive market intelligence to support their future growth strategy. Hammer delivered a heat map with the most attractive geographical regions, indicating possible growth areas worldwide. The heat map included facts and figures about market size, growth, entry barriers and developments.

Impact

Data-driven market intelligence was visualized in a heat map, which enabled our client to take conscious next steps in their global growth strategy.

Commercial due diligence

Before deciding about an investment in an agricultural machinery company, a Dutch private equity (PE) firm wanted to understand the market landscape and opportunities for agricultural machinery.

Challenge

Our client wanted to gain an understanding of the current and future market landscape by studying market growth, drivers, industry development, value chain, defining trends and overall market attractiveness.

Impact

With the insights from the commercial due diligence project, our client was able to make a solid and data-driven investment decision.

Market attractiveness

A young nutrition company focused on the Dutch market of high-protein products was interested in in-depth knowledge of their market. Insights were needed to help the company position themselves in a specific and viable product segment.  

Challenge

Our client wanted to create a comprehensive view of the market with an overview of products in the different segments. Next, a competitive analysis of these different products based on their claimed competitive edges was requested to assess the specific competitive edge of our client's product.

Impact

Based on an overall market scan with extensive segmentation and a competitive positioning analysis, our client was able to identify marketing and development challenges regarding the future positioning of their company.

Target list identification

In order to support their business expansion, a renowned milk powder manufacturer wanted to gain insights in new market possibilities to sell their products, including a comprehensive target list.

Challenge

Our client wanted extensive market intelligence to support their future sales strategy. Hammer delivered an overview of the global market, including regional developments and a list of attractive sales targets ranked on multiple predefined criteria.

Impact

Based on a market map with key insights and developments about their market, combined with a target list, our client was able to enable its route-to-market roadmap and select targets for their future sales strategy.

Deliverables

Get in touch!

Hammer B.V.

Jansbuitensingel 30
6811 AE Arnhem
The Netherlands

info@hammer-intel.com‍

‍
Egbert Philips (director)
+31 6 5364 2774

Kvk: 646451340000
Btw: NL855759264B01

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