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In need of actionable insights?

Market Intelligence

Always up-to-date with your market!

Ready to outsmart the competition through an excellent understanding of your business environment?
Hammer provides you with state-of-the-art market intelligence and predictive insights on a continuous basis. Our intel is highly valued since it supports business critical decisions:

  • strategic & business planning
  • geo-selection & market entries
  • commercial due diligence
  • pricing & sourcing strategies
  • predictive modeling
  • product development
  • distributor selection

Hammer provides you with fact-based insights on defining trends, competitor moves and business opportunities. If we cannot find it, it’s probably not there!

How we
support you?


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Market Map

Hammer supports decision-making by conducting event-driven market research.
Are you interested in growing your business with high quality market intelligence?
Read more
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Market Monitor

With a subscription on the Market Monitor, Hammer is your partner in market intelligence. Are you interested in a competent team of experts with lower costs than an FTE?
Read more
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Brand Monitor

The Brand Monitor provides actionable in-depth insights into the usage of your brands and products. Are you interested in direct access to the perceptions of your customers?
Read more

Why Hammer?


We know

We are inquisitive, persistent and practical. We have a strong methodological background in market research and market intelligence. To answer your questions we know what data is needed, where to find it and how to uncover it.

We are masters at collecting key data

With our software tools, we continuously monitor market developments. If necessary, we will generate the basic data points by data modeling or interviewing industry experts. We find what others can not.

We translate our findings in crystal clear analyses and insights. Presented to you with use of easy to understand infographics. Made available online in dashboards and regular reports.

We work with the best people

We only work with the best people in market research, business analysis and information technologies.
Our key focus area's are: Agri & Food, Pharma, Chemicals, Health, Energy and ICT.

Why Hammer: 

  • Total client commitment and a passion for winning
  • We provide clear and understandable insights
  • Demonstrated skills and experience

Meet our team?


Egbert Philips

Director | Founder

Marc Donckers


Hendrik Jan Zandbergen


Mark Diesveld

MI Project Lead

Kees Kuiper

MI Project Lead

Kaya Wijlens

Market Analyst

Jasper Reintjens

Market Analyst

Ralph Boom

Market Analyst

Vasiliki Kamilaraki

Market Analyst

Quirine Donckers

Junior Market Analyst

Noor van de Meulenhof

Junior Market Analyst

Kars Janssen

Junior Market Analyst

Tom Beckers

Data Scientist

Grow your knowledge?


Organic food: a niche or the future standard?

Organic consumption is booming and has been a rapidly growing industry for over two decades. What will the future bring? 
Read more

Market Intel in B2B: Grasp intelligence from the source!

Collecting solid and effective market intelligence in B2B is challenging for different reasons.
Read more

Which products and services will prosper in the New Normal?

In times of crisis some products and services are doing well, others don’t. What can we learn from weak signals in COVID-19 time?
Read more

Agri-Food Industry Barometer COVID-19 implications

Besides the impact on human life, organizations also experience major impact from this global pandemic.
Read more

Why do B2B companies struggle to find Market Intelligence?

For companies active in a B2B environment, their markets often can feel like a massive black box filled with blind spots.
Read more

Five fundamental topics in Commercial Due Diligence

Acquiring a business is complex and challenging. A solid CDD process is necessary in order to support a buying decision.
Read more

For whom?



Bayer Animal Health
"I work with Hammer now over 4 years and value this collaboration tremendously. Their data-collection, analytics and translation to action are unique in the business. This because of their knowledge of the market and their understanding of the value unique customer insights have for business performance. Consult Hammer before your competitor does."
Rinse Jan Boersma, Global Marketing Director Dairy Cattle
“Hammer helps us gain insights regarding the market, our position and the opportunities that exist. Hammer does not shy away from asking critical questions. This keeps you sharp and makes you think so that you can excel. It is also a moment to stand still and oversee the issues of the day.”
Anne Bouk Swildens, Marketing Director
''As a Danish company considering entering the Dutch market, we need thorough market intelligence research to help us guide our decisions. We chose Hammer Market Intelligence as our partner for this assignment, and we have not been disappointed. Egbert and his team have been very flexible, constructive and thorough in both their work and their approach to the job in general. They have met all timelines and are a good partner for us to make the right market decisions. We will continue to work with Hammer, as well as give them our best recommendations.''
Mikkel Leffers Svendstrup, Head of Partnerships
Rhein Invest
“Hammer assisted Rhein Invest with the commercial due diligence for the acquisition of Welgro. They provided valuable insights by performing a market review of several key countries combined with an analysis of the competitive playing field. We were very pleased with Hammer's collaboration and their comprehensive analysis which ultimately helped form the new sales strategy for Welgro.”
Maurits van Driem, Investment Manager
Royal Barenbrug Group
"Our interest was to come up with the five most potent emerging markets for our industry. In close collaboration our internal team and the team of Hammer have done a tremendous job to bring down the long list of nearly 40 countries down to the five most potential ones in only three months’ time. The Hammer team exceeded my expectation. They triggered constructive discussions to build solid simulation models. Together we pushed the project team for discriminative measures. Normally such a project takes ages but with help of Hammer we were able to stick to the plan and not waste any time on irrelevant details."
André Brand, Member Board of Directors
Royal De Heus
“Hammer has increased our capabilities to study market potential in a more structured way which helps us to better assess markets and supports decision making. They are very constructive, asking the right questions and coming up with suggestions for approaches that fit the organization they work with. They supported us in comparing very different markets for attractiveness in a clear and logical approach, which has helped us to better understand the relevant markets and their dynamics.”
Rutger Oudejans, Group Director Premixes and Specialties
Royal Koopmans
“Hammer acts a business partner in the supply of competitive market intelligence enabling us to improve our navigation strategy”
Dirk Lodewijk, CEO
Syswin Solutions
“For our innovative IoT solution for agriculture (SysAgria), Hammer assessed the market attractiveness in a number of markets, both in- and outside Europe. The study substantiates the feasibility of market opportunities for our product, based on market size, growth, and our ability to compete in selected geo markets. Hammer guided us in making strategic decisions about geo expansion. Despite the geographical distance between Hammer and Syswin, regular updates and discussions ensured that we stayed updated and had coordination throughout the whole project.”
Rosemari Kiss, Managing Director

Our work?



Brand Monitor

A leading healthcare multinational asked us to understand how their own and key competitor brands are used, perceived and recognized by end-users across several Western-European countries.


Our client wanted to gain insights on the awareness and penetration of their brands, in order to support strategic marketing decisions within the highly competitive international healthcare market.


Due to an extensive survey and customized analysis our client was able to make marketing adjustments based on actionable in-depth insights. Our client also got a better understanding of the strengths and weaknesses of key competitor brands: this helped our client in their own market positioning.

Geo expansion

In order to support their international business expansion, a major dairy and milk powder producer wanted to gain insight into the attractiveness of their products and their ability to compete in new geographical markets outside Europe.  


Our client asked for extensive market intelligence to support their future growth strategy. Hammer delivered a heat map with the most attractive geographical regions, indicating possible growth areas worldwide. The heat map included facts and figures about market size, growth, entry barriers and developments.


Data-driven market intelligence was visualized in a heat map, which enabled our client to take conscious next steps in their global growth strategy.

Commercial due diligence

Before deciding about an investment in an agricultural machinery company, a Dutch private equity (PE) firm wanted to understand the market landscape and opportunities for agricultural machinery.


Our client wanted to gain an understanding of the current and future market landscape by studying market growth, drivers, industry development, value chain, defining trends and overall market attractiveness.


With the insights from the commercial due diligence project, our client was able to make a solid and data-driven investment decision.

Market attractiveness

A young nutrition company focused on the Dutch market of high-protein products was interested in in-depth knowledge of their market. Insights were needed to help the company position themselves in a specific and viable product segment.  


Our client wanted to create a comprehensive view of the market with an overview of products in the different segments. Next, a competitive analysis of these different products based on their claimed competitive edges was requested to assess the specific competitive edge of our client's product.


Based on an overall market scan with extensive segmentation and a competitive positioning analysis, our client was able to identify marketing and development challenges regarding the future positioning of their company.

Target list identification

In order to support their business expansion, a renowned milk powder manufacturer wanted to gain insights in new market possibilities to sell their products, including a comprehensive target list.


Our client wanted extensive market intelligence to support their future sales strategy. Hammer delivered an overview of the global market, including regional developments and a list of attractive sales targets ranked on multiple predefined criteria.


Based on a market map with key insights and developments about their market, combined with a target list, our client was able to enable its route-to-market roadmap and select targets for their future sales strategy.


Get in touch!

Hammer B.V.

Jansbuitensingel 30
6811 AE Arnhem
The Netherlands

Egbert Philips (director)
+31 6 5364 2774

Kvk: 646451340000
Btw: NL855759264B01

Contact us

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