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Unfortunately, it is often the case that MedTech companies start utilizing market intelligence tools in the late stages of product development. Throughout product development cycle, market intelligence tools are required to prevent organizations from spending huge amounts of development costs through guiding an efficient product development funnel.

Apart from all the benefits that you read about ChatGPT, an additional benefit of it is the attention it has driven to AI startups. Investors are now more keen than ever on funding these startups. The question now is: How do AI startups capitalize on their market opportunities? We answer this question in our blog.

Jerom van der Kraats reflects on his first half year at Hammer as Market Analyst.

Strategic planning is essential in the healthcare industry, as it helps to navigate the uncertainty and deliver quality care and services to patients.

KOLs are key for the development of healthcare, as they have deep understanding of the current and future drivers and directions in the sector.

Commercial Due Diligence is vital in any investment decision. The Market Intelligence cycle supports in guiding this challenging process.

A perfect storm of industry-specific and global challenges has led to exponential awareness for the role of market intelligence in healthcare.

Hammer supported VolkerWessels Telecom with strategic planning. VolkerWessels Telecom is a leading player in connectivity solutions.

Hammer supported Lely with service offering and pricing policy. Lely is a global leading player in the agricultural sector.

Davi de Vor reflects on his first half year at Hammer.

Hammer supported Hubert Stavoren with an extensive market analysis to substantiate their five-year market strategy.

Conjoint analysis is a powerful tool to support strategic decisions regarding profit, revenue and market shares.  

Jasper Reintjens reflects on his time as a Market Analyst at Hammer.

Continuous market monitoring provides you with direct access to the right information, be able to track developments over time and stay on top of your market.

Ralph Boom reflects on his first half year as a Market Analyst at Hammer.

The European meat substitute market still offers a huge untapped potential. Knowing where and how to compete is key in crafting a successful market strategy.

Crafting a solid questionnaire can easily be underestimated. Make the questionnaire as clear as possible for the respondent, prevent bias and ask for feedback.

In strive to streamline our workflow we are developing a database that provide us with unique intelligence without any human interaction. This project is called the ‘Hammer Goldmine’.

In strive to streamline our workflow we are developing a database that provide us with unique intelligence without any human interaction. This project is called the ‘Hammer Goldmine’.

In strive to streamline our workflow we are developing a database that provide us with unique intelligence without any human interaction. This project is called the ‘Hammer Goldmine’.

Market development is one of the four main strategies companies can follow in order to achieve business growth.

Tom Beckers reflects on his first half year at Hammer.

The Netherlands is planned to be one of the first seven countries to introduce Nutri-Score as their officially recommended nutrition label.

Blind spots are unavoidable in market research and are often the result of scoping. The question is, how to deal with them?

Market size is of the many variables to take into account to successfully operate within a B2B market.

CI is vital for ensuring a company’s success and supports in making better operational, tactical and strategic decisions.

How predictive modelling supports VisitVeluwe in managing and predicting crowds.

Data availability and data collection in the financial services sector can be very challenging.

Organic consumption is booming and has been a rapidly growing industry for over two decades. What will the future bring? 

Collecting solid and effective market intelligence in B2B is challenging for different reasons.

In times of crisis some products and services are doing well, others don’t. What can we learn from weak signals in COVID-19 time?

Besides the impact on human life, organizations also experience major impact from this global pandemic.

For companies active in a B2B environment, their markets often can feel like a massive black box filled with blind spots.

Acquiring a business is complex and challenging. A solid CDD process is necessary in order to support a buying decision.

In the next years, the true value of AI and other technological developments for the market intelligence field will be shown.