
MedTech and Market Intelligence: Is it Too Late to be Friends?
Unfortunately, it is often the case that MedTech companies start utilizing market intelligence tools in the late stages of product development. Throughout product development cycle, market intelligence tools are required to prevent organizations from spending huge amounts of development costs through guiding an efficient product development funnel.
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No Need to Feel Lost: How Market Intelligence Supports your AI Startup in Healthcare
Apart from all the benefits that you read about ChatGPT, an additional benefit of it is the attention it has driven to AI startups. Investors are now more keen than ever on funding these startups. The question now is: How do AI startups capitalize on their market opportunities? We answer this question in our blog.
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Jerom van de Kraats on his first months at Hammer
Jerom van der Kraats reflects on his first half year at Hammer as Market Analyst.
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Strategic planning in Healthcare
Strategic planning is essential in the healthcare industry, as it helps to navigate the uncertainty and deliver quality care and services to patients.
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KOLs Relationship Management
KOLs are key for the development of healthcare, as they have deep understanding of the current and future drivers and directions in the sector.
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The Market Intelligence cycle to guide Commercial Due Diligence
Commercial Due Diligence is vital in any investment decision. The Market Intelligence cycle supports in guiding this challenging process.
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Why market intelligence has never been more important in healthcare
A perfect storm of industry-specific and global challenges has led to exponential awareness for the role of market intelligence in healthcare.
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Supporting strategic decision making in the telecom market
Hammer supported VolkerWessels Telecom with strategic planning. VolkerWessels Telecom is a leading player in connectivity solutions.
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Optimizing service offering and pricing policy for Lely
Hammer supported Lely with service offering and pricing policy. Lely is a global leading player in the agricultural sector.
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How did Davi de Vor experience his first half year at Hammer?
Davi de Vor reflects on his first half year at Hammer.
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Growing to a higher level of market awareness with Hubert Stavoren
Hammer supported Hubert Stavoren with an extensive market analysis to substantiate their five-year market strategy.
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How to create successful products and services by using conjoint analysis?
Conjoint analysis is a powerful tool to support strategic decisions regarding profit, revenue and market shares.
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Three years in, what is it like to work at Hammer?
Jasper Reintjens reflects on his time as a Market Analyst at Hammer.
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The benefits of continuous market monitoring
Continuous market monitoring provides you with direct access to the right information, be able to track developments over time and stay on top of your market.
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How did Ralph Boom experience his first half year at Hammer?
Ralph Boom reflects on his first half year as a Market Analyst at Hammer.
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Meat substitute market | Europe
The European meat substitute market still offers a huge untapped potential. Knowing where and how to compete is key in crafting a successful market strategy.
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Questionnaire design: garbage in, garbage out
Crafting a solid questionnaire can easily be underestimated. Make the questionnaire as clear as possible for the respondent, prevent bias and ask for feedback.
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Part 3 | Hammer Goldmine | Usability
In strive to streamline our workflow we are developing a database that provide us with unique intelligence without any human interaction. This project is called the ‘Hammer Goldmine’.
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Part 2 | Hammer Goldmine | Implementation
In strive to streamline our workflow we are developing a database that provide us with unique intelligence without any human interaction. This project is called the ‘Hammer Goldmine’.
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Part 1 | Hammer Goldmine | Introduction
In strive to streamline our workflow we are developing a database that provide us with unique intelligence without any human interaction. This project is called the ‘Hammer Goldmine’.
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Market development: how to grow your business internationally?
Market development is one of the four main strategies companies can follow in order to achieve business growth.
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How did Tom Beckers experience his first half year at Hammer?
Tom Beckers reflects on his first half year at Hammer.
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Time to jump on the Nutri-Score bandwagon?
The Netherlands is planned to be one of the first seven countries to introduce Nutri-Score as their officially recommended nutrition label.
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Blind spots: question is not how to avoid them but how to deal with them
Blind spots are unavoidable in market research and are often the result of scoping. The question is, how to deal with them?
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Market sizing in B2B markets
Market size is of the many variables to take into account to successfully operate within a B2B market.
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Competitive Intelligence: the benefits of understanding your playing field
CI is vital for ensuring a company’s success and supports in making better operational, tactical and strategic decisions.
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Maximizing visitors while preserving nature?
How predictive modelling supports VisitVeluwe in managing and predicting crowds.
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Overcoming data challenges in the financial services sector
Data availability and data collection in the financial services sector can be very challenging.
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Organic food: a niche or the future standard?
Organic consumption is booming and has been a rapidly growing industry for over two decades. What will the future bring?
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Market Intelligence in B2B
Collecting solid and effective market intelligence in B2B is challenging for different reasons.
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Which products and services will prosper in the New Normal?
In times of crisis some products and services are doing well, others don’t. What can we learn from weak signals in COVID-19 time?
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Agri-Food Industry Barometer COVID-19 implications
Besides the impact on human life, organizations also experience major impact from this global pandemic.
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Why do B2B companies struggle to find Market Intelligence?
For companies active in a B2B environment, their markets often can feel like a massive black box filled with blind spots.
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Five fundamental topics in Commercial Due Diligence
Acquiring a business is complex and challenging. A solid CDD process is necessary in order to support a buying decision.
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Is Artificial Intelligence shaping the future of Market Intelligence?
In the next years, the true value of AI and other technological developments for the market intelligence field will be shown.
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