How to improve your search results: the role of SEO and search operators

Behind the familiar interface of search engines, for example Google, lies a powerful engine that extends far beyond just showing us relevant results. It's essential to grasp that most search engines operate as a marketplace where sponsored content takes centre stage. While it indeed helps us finding information, the majority of what we encounter is driven by sponsored content.

In this blog post, we will explore how sponsored results influence what we see, how businesses fight for attention, and what it means for users.

Search Engine Optimizers

In the dynamic world of search engines, the presence of Search Engine Optimizers (SEO) can sometimes lead to challenges for users seeking organic and unbiased results. SEO are adept at altering websites to achieve higher rankings in search engine results. While their expertise benefits businesses and website owners in gaining online visibility, it can create a daunting obstacle for ordinary users.

As SEO techniques proliferate, genuine organic content may get buried beneath strategically optimized pages, leaving users struggling to find unbiased information. In this landscape, distinguishing between sponsored content and organic results becomes increasingly tricky, making it essential for users to approach search engines with a discerning eye and a quest for authenticity amidst the increasing influence of SEOs.

Improving the quality of search results

In this ever-changing landscape of search engines, where sponsored content dominates and SEOs wield significant influence, users face the challenge of obtaining accurate and unbiased information. Navigating through the vast marketplace of search engine results requires a discerning eye, as sponsored content fights for attention alongside organic results. There are practical strategies that can empower you to make the most of your searches while staying informed and discerning.

To enhance the quality of your search results and overcome the challenges posed by SEO-driven content, employ some practical strategies. See below four examples:

  1. Use specific and detailed keywords when conducting searches. Instead of generic terms, be precise with your queries to filter out irrelevant information and increase the likelihood of finding authentic content.
  2. Don't be content with the first few results. Dive deeper into the search pages to explore a more diverse range of sources. By venturing beyond the top results, you can discover less SEO-optimized content that offers a more unbiased perspective.
  3. Prioritize authoritative sources. Look for information from reputable websites, academic institutions, or well-known publications. These sources are more likely to provide reliable and unbiased information, as they place less emphasis on SEO tactics.
  4. Cross-reference information whenever possible. Validating the accuracy of content from multiple reliable sources can help you discern between genuinely informative materials and those heavily influenced by SEO.

The role of search operators

To further refine your search experience and counter the impact of SEO-driven results you should use search operators. These operators allow you to add specific parameters to your queries, enabling more targeted and relevant results.

“For instance, using quotation marks around a phrase will search for exact matches, while using a hyphen before a term will exclude it from the results.”

You can also combine keywords with site operators (e.g., to limit your search to a particular website or domain. Embracing and mastering these advanced search operators empowers you to wield greater control over your searches, ultimately leading to the discovery of more genuine and organic content.

Seek out search engine-specific documentation or tutorials to fully harness the potential of these operators and optimize your search journey. In the table below you can also find some commonly used search operators to get you kickstarted. By making the most of these tips and tricks, you can confidently navigate the search engine landscape, finding reliable information that resonates with your interests and needs.

See below examples of search operators that can improve your search query and results:

Recent blog posts

Hammer analysis | Mixed sentiment in the German dairy sector

Hammer analysis on the sentiment and investment behaviour in the German dairy sector.
Read more

Supporting AAK growth strategy | from market insights to operational footprint

Hammer supported AAK in crafting their growth strategy for the European market.
Read more

Hammer analysis | Untapped potential of the Brazilian dairy sector

Hammer analysis on the untapped potential of the Brazilian dairy sector.
Read more
Back to all blog posts
Get in touch!

Hammer B.V.

Address information

Jansbuitensingel 30
6811 AE Arnhem
The Netherlands

Kvk: 646451340000
Btw: NL855759264B01

Contact information

Egbert Philips (managing director)
+31 6 5364 2774

Website powered by: Doks Design Agency