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Marktinzicht nodig?

Market Intelligence

Razendsnel vooruit met Market Intel

Klaar om uw concurrentie te verslaan met toekomstgerichte Market Intelligence? Hammer biedt zicht op uw markt, toekomst-bepalende trends en de concurrentie. Onze Market Intelligence ondersteunt toekomstgerichte beslissingen op het gebied van:

  • Strategische planning
  • Product- en marktontwikkeling
  • Commercial due diligence
  • Fusies & overnames
  • New market entries
  • Pricing & sourcing
  • Selectie distributeurs

Hammer is uw partner in marktonderzoek en analyse. Beslissingen worden genomen op basis van (voorspellende) analyses en solide markt informatie.

Onze services?

Services

Market Map

De Hammer Market Map ondersteunt strategische besluitvorming door middel van specifiek en project gedreven marktonderzoek.
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Market Monitor

Met een subscriptie op de Market Monitor is Hammer jouw Market Intelligence partner.
Geïnteresseerd in een team met ervaren experts voor minder kosten dan een FTE? 
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Brand Monitor

De Brand Monitor levert actionable insights over het gebruik van brands en producten. Geïnteresseerd in direct inzicht in de perceptie van uw klanten? 
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Waarom Hammer?

Hammer

Verstand van zaken

Hammer’s professionals zijn nieuwsgierig, doortastend en praktisch ingesteld. Wij hebben een sterke methodologische expertise in marktonderzoek en Market Intelligence. Ons startpunt is uw informatiebehoefte, samen werken wij naar een direct toepasbaar resultaat.

If Hammer cannot find it, it is probably not there!

Met onze software tools monitoren wij de markt continu. Onze expertise is het transformeren van relevante data naar klant-specifieke inzichten. Indien nodig, vergaren wij nieuwe datapunten door middel van veldonderzoek, interviews of big data technieken.

Kraakheldere analyses & inzichten

Een gedegen aanpak leidt tot heldere analyses en toepasbare inzichten. Data heeft alleen waarde als er iets mee wordt gedaan. Hammer maakt haar resultaten daarom uitsluitend beschikbaar met heldere infographics in dashboards en updates.

Get further together?

Team

Egbert Philips

Director | Founder

Marc Donckers

Founder

Hendrik Jan Zandbergen

Founder

Ralph Boom

Junior Market Analyst

Mark Diesveld

Market Analyst

Kees Kuiper

Market Analyst

Noor van de Meulenhof

Junior Market Analyst

Fien Ockers

Data Scientist

Jasper Reintjens

Market Analyst

Lieke Vos

Junior Market Analyst

Kaya Wijlens

Junior Market Analyst

Kennis verbreden?

Blog

Why do B2B companies struggle to find Market Intelligence?

For companies active in a B2B environment, their markets often can feel like a massive blackbox filled with blind spots.
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Five fundamental topics in Commercial Due Diligence

Acquiring a business is complex and challenging. A solid CDD process is necessary in order to support a buying decision.
Lees meer

Is Artificial Intelligence shaping the future of Market Intelligence?

In the next years, the true value of AI and other technological developments for the market intelligence field will be shown.
Lees meer

Voor wie?

Klanten

Bayer Animal Health
"I work with Hammer now over 4 years and value this collaboration tremendously. Their data-collection, analytics and translation to action are unique in the business. This because of their knowledge of the market and their understanding of the value unique customer insights have for business performance. Consult Hammer before your competitor does."
Rinse Jan Boersma, Global Marketing Director Dairy Cattle
Elbuco
“Hammer helpt ons inzichten te verkrijgen in de markt, onze positie en de kansen die er zijn. Hammer schuwt daarbij een kritische vraag niet te stellen. Dit houdt je scherp en zet je aan het denken waardoor je kan excelleren. Het is tevens een moment om even stil te staan en de waan van de dag te overzien.”
Anne Bouk Swildens, Marketing Director
Ordrestyring
''As a Danish company considering entering the Dutch market, we need thorough market intelligence research to help us guide our decisions. We chose Hammer Market Intelligence as our partner for this assignment, and we have not been disappointed. Egbert and his team have been very flexible, constructive and thorough in both their work and their approach to the job in general. They have met all timelines and are a good partner for us to make the right market decisions. We will continue to work with Hammer, as well as give them our best recommendations.''
Mikkel Leffers Svendstrup, Head of Partnerships
Rhein Invest
“Hammer heeft Rhein Invest bijgestaan bij de commerciële due diligence voor de acquisitie van Welgro. Ze voorzagen ons van waardevolle inzichten door marktonderzoek uit te voeren voor verschillende essentiële landen gecombineerd met een analyse van het concurrentieveld. We waren erg te spreken over de samenwerking met Hammer en hun uitgebreide analyse welke uiteindelijk heeft bijgedragen aan het vormen van de nieuwe verkoopstrategie voor Welgro.”
Maurits van Driem, Investment Manager
Royal Koopmans
“Hammer acts a business partner in the supply of competitive market intelligence enabling us to improve our navigation strategy”
Dirk Lodewijk, CEO
Syswin Solutions
“For our innovative IoT solution for agriculture (SysAgria), Hammer assessed the market attractiveness in a number of markets, both in- and outside Europe. The study substantiates the feasibility of market opportunities for our product, based on market size, growth, and our ability to compete in selected geo markets. Hammer guided us in making strategic decisions about geo expansion. Despite the geographical distance between Hammer and Syswin, regular updates and discussions ensured that we stayed updated and had coordination throughout the whole project.”
Rosemari Kiss, Managing Director

Onze projecten?

Cases

Projecten

Brand Monitor

A leading healthcare multinational asked us to understand how their own and key competitor brands are used, perceived and recognized by end-users across several Western-European countries.

Challenge

Our client wanted to gain insights on the awareness and penetration of their brands, in order to support strategic marketing decisions within the highly competitive international healthcare market.

Impact

Due to an extensive survey and customized analysis our client was able to make marketing adjustments based on actionable in-depth insights. Our client also got a better understanding of the strengths and weaknesses of key competitor brands: this helped our client in their own market positioning.

Geo expansion

In order to support their international business expansion, a major dairy and milk powder producer wanted to gain insight into the attractiveness of their products and their ability to compete in new geographical markets outside Europe.  

Challenge

Our client asked for extensive market intelligence to support their future growth strategy. Hammer delivered a heat map with the most attractive geographical regions, indicating possible growth areas worldwide. The heat map included facts and figures about market size, growth, entry barriers and developments.

Impact

Data-driven market intelligence was visualized in a heat map, which enabled our client to take conscious next steps in their global growth strategy.

Commercial due diligence

Before deciding about an investment in an agricultural machinery company, a Dutch private equity (PE) firm wanted to understand the market landscape and opportunities for agricultural machinery.

Challenge

Our client wanted to gain an understanding of the current and future market landscape by studying market growth, drivers, industry development, value chain, defining trends and overall market attractiveness.

Impact

With the insights from the commercial due diligence project, our client was able to make a solid and data-driven investment decision.

Market sizing

A young nutrition company focused on the Dutch market of high-protein products was interested in in-depth knowledge of their market. Insights were needed to help the company position themselves in a specific and viable product segment. 

Challenge

Our client wanted to create a comprehensive view of the market with an overview of products in the different segments. Next, a competitive analysis of these different products based on their claimed competitive edges was requested to assess the specific competitive edge of our client's product.

Impact

Based on an overall market scan with extensive segmentation and a competitive positioning analysis, our client was able to identify marketing and development challenges regarding the future positioning of their company.

Target list identification

In order to support their business expansion, a renowned milk powder manufacturer wanted to gain insights in new market possibilities to sell their products, including a comprehensive target list.

Challenge

Our client wanted extensive market intelligence to support their future sales strategy. Hammer delivered an overview of the global market, including regional developments and a list of attractive sales targets ranked on multiple predefined criteria.

Impact

Based on a market map with key insights and developments about their market, combined witha target list, our client was able to enable its route-to-market roadmap and select targets for their future sales strategy.

Deliverables

Contact

Hammer B.V.

Jansbuitensingel 30
6811 AE Arnhem
Nederland

info@hammer-intel.com

Egbert Philips (directeur)
+31 6 5364 2774

Kvk: 646451340000
Btw: NL855759264B01

Contact

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